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• "Subject to Change" Authors on Product Development

  By Derrick Story
  Designing products and services that resonate with customers takes more than just a few stock demographics reports. By studying practices of successful companies, you can apply the same techniques to your own endeavors. In this podcast, Derrick Story interviews three of the four authors of "Subject to Change," who provide insights about how prosperous businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish.
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